About Jordan Greene, Principal/Mobile Media
Jordan Greene has been on the forefront of the mobile industry for over a decade. At Mella Media, he brings mobile expertise and vast experience to his clients, enabling them to gain a significant advantage in the current global environment. With a unique understanding of how to leverage mobile devices as consumer touchpoints, Jordan continues to show the marketplace what mobile engagement can truly yield when used properly. His creative vision consistently proves the value of mobile in larger business initiatives, and a natural way for clients to interact with their consumers and drive revenue opportunities.
As Jordan advises both mobile buyers and sellers, he provides clients with the true pulse of mobile. He works with companies in a wide range of industries to identify their business objectives and develop engaging, multi-aspect mobile campaigns to support those goals. For mobile platforms, he helps improve their approach to sales, operations, and specific understanding of the larger market. With brands, agencies and media companies, he leverages clients’ existing assets, integrates mobile as a key part of the overall marketing mix, and delivers accountable results. Jordan is a trusted partner to clients including Madison Square Garden, Johnson & Johnson, B.R. Guest Restaurants, and IDT Telecom.
In addition to working with clients, Jordan contributes articles and op-ed pieces to publications, guest-lectures at universities and seminars, and chairs conference panels to push real “mobile engagement” into the everyday media vernacular. He is active in the greater mobile community, creating the next possibilities with operators, agencies, brands, and suppliers. He has been widely praised for his ability to bridge the gap between the operational know-how of the mobile world and the business and creative environments to wield it.
Jordan has consistently worked at the juncture of mobile development and marketing opportunities. Jordan directed all U.S. mobile marketing activity for MindMatics, vastly improving its market strategy and expanding its client base. Prior to MindMatics, he developed and operated several Mobile Virtual Network Operators (MVNOs). Serving as Vice President of Business Development for STi Mobile, he directed the overall wireless operations of the 2nd largest supplier of prepaid calling products in the U.S. Preceding that position, Jordan was the Vice President of Business Development for Mobile Media Group. He created the initial strategy, infrastructure, and partnerships to develop the company’s retail-branded MVNOs, for retailers such as Wal-Mart, 7-Eleven and Radio Shack. Additionally, he designed an early celebrity-driven mobile content platform, which originally featured Shaquille O'Neal.
Jordan Greene is a graduate of the Olin School of Business at Washington University in St. Louis.
Mobile 917 847 1713